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Challenge For Kids

Donate, Fundraise or Purchase GU Product to Support!

GU believes that every child deserves the opportunity to explore a healthy, athletic life. For children who have experienced the trauma of losing a limb, exploring an athletic life becomes all the more difficult. GU has teamed up with CAF and Jeff Schmidt to launch the Challenge for Kids. Our efforts will raise funds to help enable young physically challenged athletes.

As a challenged athlete, Jeff Schmidt knows a thing or two about passion in sports. Last year he suffered the heartbreak of not finishing the Ironman World Championship Race by the cut-off time. This year Jeff has pledged to finish the race and raise as much money for CAF along the way as possible. Through our collective effort in the Challenge For Kids, we hope to raise at least $50,000 to help CAF buy prosthetics for children. 

Here's how you can easily support Challenge For Kids now:

3) PURCHASE: Limited edition Passion Fruit Roctane Energy Gel

Choose one or all of the options and know that your donation is supporting the challenged athletes of tomorrow.

Fundraising & Registration Guidelines:

1) No fundraising minimum amount is required. 

2) Fundraisers that are participating in an existing athletic event are responsible for the event registration and race entry fee.

Donor Information: 

The Challenged Athletes Foundation (CAF) is a 501(c)3 non-profit organization that raises money to help people with physical disabilities pursue an active lifestyle through physical fitness and athletics. CAF's mission is clear: give those with the desire to live active, competitive lifestyles every opportunity to compete in the sports they love. Your donations do make a difference and know that $.80 cents of every dollar raised is used to purchase adaptive sports equipment, training, coaching and competition expenses that will enable physically challenged athletes of all ages and abilities the opportunity to take part in life-affirming sports. Online donation transactions are 100% secure. All donations are tax deductible and you will receive a receipt letter; please contact your financial advisor for details.

For information, contact: Jenna Loftus, CAF Business Development Manager at or (858) 210-3529