Laura has worked for passion-driven consumer brands in marketing and business management roles for brands including Sony, SKLZ and now the Challenged Athletes Foundation.
She started her career in the dot-com era up in San Francisco, doing editorial work for one of the Internet’s early Search Engines- LookSmart. From there she went back to graduate school and then found her way to Sony Pictures Entertainment, working on strategic partnerships and new format releases for the Home Entertainment Group. She continued to work for Sony for the next 10 years in a variety of consumer marketing roles for the Electronics division. She worked on many cross-company initiatives pulling together electronics, movies, music, and gaming into unified marketing promotions with retailers and direct to consumer. She led the go-to-market planning and execution for the TV and Home Audio/Video business and brought new technologies to market working with partners like Best Buy, Google and Amazon. After Sony, she became the VP of Marketing for SKLZ- a Carlsbad-based sports company- where she led the marketing team and oversaw all aspects of the marketing mix from brand-building to retail promotions and direct to consumer sales. Her passions outside of family and work include running, yoga, reading and going on travel adventures. She has BA in History and Latin American Studies from Princeton University and a MA in Global Media and Communications from USC and the London School of Economics. Laura is married and has two young daughters.