Powering Access Through Sport: CAF’s 2025 Impact with 100%

Mariah Wyckoff

At Challenged Athletes Foundation, partnerships are about more than visibility. They are about showing up for athletes with physical disabilities in the moments that matter most. In 2025, CAF’s partnership with 100% helped turn access into action across clinics, events, and community gatherings nationwide, ensuring athletes had the gear, support, and confidence to move forward through sport. 

Two athletes with physical disabilities and a CAF supporter smile while taking a selfie together outdoors during a CAF community event.

A Partnership Built on Access 

As the Official Eyewear Sponsor of the 2025 San Diego Triathlon Challenge, 100% played a key role in one of CAF’s most impactful events of the year. The weekend brought together 1,139 participants, including 143 athletes with physical disabilities and more than 800 volunteers, raising $3.5 million to support CAF’s mission. Throughout the event weekend, 100% showed up not just as a sponsor, but as an engaged partner invested in athlete experience, safety, and community. 

Showing Up Where Athletes Are 

Beyond SDTC, 100% supported more than 10 CAF sports clinics and fundraising events throughout 2025, providing over 1,500 pairs of sunglasses along with helmets, gloves, and protective gear. From mountain biking and adaptive sailing to surf and cycling events, athletes were equipped with essential safety gear that allowed them to fully participate and feel supported in every environment. 

“Without 100%, we rely on participants remembering their own equipment or purchasing gear that often goes unused,” shared Wilson Dippo, CAF Idaho Senior Programs & Innovations Manager. “The sunglasses are not only non-negotiable safety equipment, but they elevate our events. Athletes feel cherished and supported in a way we couldn’t do without this partnership.” 

CAF partner staff assist an athlete with a physical disability as they try on sports eyewear at an outdoor CAF event booth.

Shared Purpose, Shared Values 

The foundation of CAF and 100%’s partnership is a shared belief in movement, purpose, and pushing what is possible. As 100% Founder Ludo Boinnard shared after being introduced to CAF’s mission by longtime supporter Bill Walton, the impact of sport goes far beyond competition. 

“For anybody who has been hurt by unfortunate events, it is easy to feel beaten down and give up,” Ludo said. “But with CAF’s support, you see people feel alive again, pushing themselves, becoming active, reconnecting with community, and finding purpose. When you replace 100% with CAF, it is the same mission and message.” 

This alignment has made the partnership a natural fit, rooted in mutual respect for CAF athletes and the power of sport to restore confidence and connection. 

Impact by the Numbers 

In 2025, the CAF and 100% partnership generated more than 481,000 social impressions, reached millions through media coverage, and delivered direct, tangible support to athletes across California, Idaho, and Northern California programs. From national visibility to hands-on athlete experiences, the impact was felt at every level. 

Athlete with a physical disability engages in conversation with a CAF partner representative at an outdoor event booth featuring sports eyewear.

Giving Back to Move Forward 

To continue supporting CAF athletes, 100% is extending its commitment beyond events and clinics. Through the end of February, members of the CAF community can use a special 100% code, with 20% of proceeds donated directly back to CAF by visiting https://www.100percent.com/ and entering 25-CAF-WNTR-20 at check out. Every purchase helps fund grants, programs, and access to sport for athletes with physical disabilities, turning everyday support into meaningful impact. 

Looking Ahead Together 

We are deeply grateful to 100% for continuing to show up for CAF athletes and for helping power access, safety, and confidence through sport. Together, we are building momentum for what is possible when athletes are supported every step of the way. 

Shop With Purpose
20% of proceeds donated back to CAF through the end of February using code: 25-CAF-WNTR-20

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