Digital Agency of Record Mirum Helps Develop a Dynamic Platform Showcasing Team CAF
San Diego, California — September 29, 2016 – The Challenged Athletes Foundation® (CAF) launched a new website with the help of Mirum, the foundation’s digital agency of record. The new site was built to illustrate the multiple facets of Team CAF, and is filled with impactful videos and powerful images that guide visitors through the stories of individual athletes with physical challenges, CAF’s empowering events and clinics, plus the various ways visitors can get involved with CAF through events, fundraising, volunteering, donating or corporate partnership.
CAF and Mirum, a global digital agency, partnered to re-design and launch the new website, brand book, analytics, and an array of digital marketing initiatives. With both organizations headquartered in San Diego, the collaboration to improve CAF’s digital experience has been seamless. In addition, Mirum has been highly engaged with CAF’s mission and often volunteer and provide support at various camps, clinics and events.
“It has been an amazing experience working with CAF to reshape the way they tell their powerful stories,” said Stephen Mariucci, Account Manager, Mirum. “With the redesign and re-platform of CAF’s website, we followed the guiding principles to build a transformative experience for individuals interested in the CAF cause, volunteering, participating or donating. We are proud to be part of Team CAF.”
CAF’s mission is to provide opportunities and support to individuals with physical challenges, so they can pursue active lifestyles through physical fitness and competitive athletics. CAF believes that involvement in sport at any level increases self-esteem, encourages independence and enhances quality of life.
In an effort to support the mission, the new website facilitates access to CAF’s variety of capabilities like applying for the annual Access For Athletes Grant program, which is open now through December 2016, a full resource center for challenged athletes, FAQ’s, easy ways to sign up for camps, clinics and events, and ways to support.
One of the most exciting new features is the creation of the Team CAF athlete library that demonstrates the spectrum of challenged athletes of all ages and abilities, who have been supported by CAF through grants for adaptive sports equipment, training and competition expenses. This section will also serve as a great resource for challenged athletes to be able to easily filter through sport, and type of physical challenge, so they can get to know the athletes in their community and sport of preference, providing an opportunity for mentorship and guidance. See the athlete library here.
The theme of Team CAF is evident throughout the website. Team CAF includes not only individuals who have received grants from CAF, but also, partners, families, supporters, and volunteers. See the Team CAF page here.
Challenged Athletes Foundation CEO Ken Wheatley said, “The new CAF website will serve as a tremendous resource for Team CAF, and provide global exposure for the brand. We were very fortunate to have an experienced strategic partner in Mirum. Thanks to their talented team, and the dedication of the Team CAF staff, what was once a vision is now a reality.”
About the Challenged Athletes Foundation
The Challenged Athletes Foundation® (CAF) is a world leader in helping people with physical challenges lead active, healthy lifestyles. CAF believes that participation in physical activity at any level increases self-esteem, encourages independence and enhances quality of life. Since 1994, more than $76 million has been raised and over 13,000 funding requests from people with physical challenges in all 50 states and dozens of countries have been satisfied. Additionally, CAF’s outreach efforts reach another 60,000 individuals each year. Whether it’s a $2,500 grant for a handcycle, helping underwrite a carbon fiber running foot not covered by insurance, or arranging enthusiastic encouragement from a mentor who has triumphed over a similar challenge, CAF’s mission is clear: give opportunities and support to those with the desire to live active, athletic lifestyles To learn more, visit challengedathletes.org or call 858-866-0959.
Mirum is a global digital agency. We create experiences that people want and businesses need. Mirum guides brands in business transformation, experience development and management, and commerce activation. Named a Visionary in the 2016 Gartner Magic Quadrant for Global Digital Agencies, Mirum operates in 20 countries, with more than 46 offices and 2,200 professionals. Mirum is a part of J. Walter Thompson Company and WPP Network. For more information, visit mirumagency.com.